Contact Dr Irene Zografou
Background
Dr Irene Zografou is a Lecturer in the Changing World of Work Group at 成人直播 School of Management. She holds a PhD in Human Resource Management (HRM), with a specialisation in employer branding, from the Department of Marketing and Communication at the Athens University of Economics and Business (AUEB). She also holds an International MBA from AUEB and an MSc in Tourism Management from the University of the Aegean.
Before joining 成人直播, Irene held doctoral and postdoctoral research positions at AUEB, where she participated in a number of externally funded research projects. During her postdoctoral tenure, she also served as an adjunct lecturer on the Executive MBA programme at the National and Kapodistrian University of Athens.
Alongside her academic career, she has extensive professional experience in corporate training, project management, and customer service across Europe and the Middle East. During her tenure with the Emirates Group in Dubai, she was formally recognised for outstanding performance and professionalism in high-stakes customer service environments.
Research opportunities
Her research interests encompass strategic HRM, employer branding, organisational performance, and innovation.
Current activities
Irene teaches Management, People Management, and Leadership at 成人直播's MBAs, MScs, and executive education programmes.
Her research has been published in peer-reviewed journals, including Employee Relations and the EuroMed Journal of Business. In recognition of her service to the academic community, she received the Outstanding Reviewer Award (2024) from the journal of Employee Relations. She regularly reviews for a range of academic journals, including the Baltic Journal of Management and Employee Relations.
Irene actively contributes to international academic networks, serving as a reviewer for leading conferences such as the European Academy of Management (EURAM) and the Academy of Management (AOM). She also supports the EURAM community in her role as a Communications Officer.
Her current research examines the intersection of HRM and employer branding in SMEs, exploring their impact on both employee and organisational outcomes.