Inspiring the next generation of general managers and business leaders.

Transformative. Inspirational. Impactful.

Learn new strategies to focus your attention and explore new ways to approach the evolving complexities of your organisation as you take on more strategic responsibility.

The General Management Programme is designed to create effective and influential general managers and business leaders, and is enriched with a unique combination of personal development, world-leading business knowledge, reflective learning, and impactful coaching. You will redefine your leadership capabilities, and transform your network, your knowledge, and your career prospects. Position yourself amongst the next generation of leaders with this influential programme.

At a glance

  • Dates
    • 15 Apr 2027
  • Duration6 modules over 9 months
  • Location成人直播 campus and virtual learning
  • Cost£14,750, including accommodation Concessions available

Modules

The programme modules run on the following dates:


  April 2027 
Launch
  Opens 15 April 2027 (Online)
Module 1   20 May (Online)
Module 2   23-25 June 2027 (成人直播)
Module 3   22 July (Online)
Module 4   08-10 September 2027 (成人直播)
Module 5   12 October 2027 (Online)
Module 6   24-26 November 2027 (成人直播)
Review
and close
  13 January 2028 (Online)



Who is this for

Senior managers who:

  • Are increasingly working across teams or complex projects.
  • Need to develop a wider business perspective to lead organisational innovation.
  • Are moving from functional, specialist or technical positions into generalist manager roles.

Programme impact

Achieve your full potential as a business leader.

Identify new ways of looking at problems and become more demanding and ambitious about what is possible for you and your organisation.

For you:

  • Gain greater clarity on the strategic issues faced by your organisation’s key business functions.
  • Master cross-functional business leadership.
  • Understand how different functions fit together and the resulting impact on your business model.
  • Inspire and influence change beyond your area of expertise.
  • Future-proof your leadership capability, take a step back to look at your models of practice, and open up new ways of thinking, being and doing.
  • Identify and implement an effective plan to instil and lead behavioural and strategic change across your organisation.

For your organisation:

  • Enhanced cross-organisational collaboration.
  • Improved strategic and operational alignment.
  • Functionally generated and strategically aligned development initiatives.
  • Greater value delivered to your team and your wider organisation.
  • Skilled leaders in the effective management of conflicting stakeholder demands.
  • More effective strategic change implementation.

Structure

General Management Programme Structure

Programme content

Your experience - Elevate your business leadership

Our General Management Programme prepares you to capitalise on the opportunities presented by the emerging landscape and applying that to your own unique experience. As you examine your reality, explore concepts and how to apply them, professionally as well as personally, you will learn what connects you to your leadership potential.

Through this programme, you will:

  • Elevate your business leadership by strengthening your ability to apply emerging insights to real-world challenges.
  • Redefine your leadership capabilities, transitioning from a functional or operational manager into a confident, credible, and courageous business leader.
  • Build your ability to relate, collaborate, influence, and communicate effectively, enabling you to engage and inspire others to deliver results.
  • Develop the confidence and agility to embrace change, identify new opportunities, and lead with clarity in a constantly evolving environment.
  • Enhance your strategic mindset, enabling you to think globally and develop sustainable strategies that create long-term organisational value.
  • Apply a suite of practical development tools to maximise your potential and build a resilient leadership style that can withstand complex challenges.

Access to learning

Engage and connect with your learning group, to explore our General Management Programme and individual learning journeys. Immerse yourself in a self-paced, online learning environment before you join your cohort at 成人直播.

  • Explore your online learning modules, which include: Strategy, Finance, Operations, Sustainability, Leadership and much more.
  • Form connections with your peer group through business simulations.
  • Engage in a live virtual 1:1 session with your coach to identify and shape your development needs.
  • Reflect on your current skillset to ensure you have clarity on what to achieve at the end of the programme.

Mastering cross-functional business leadership

Enrich your understanding and knowledge of cross-functional business leadership. Cultivate your organisational influence, explore the role of general management as well as your overall impact on the business model.

Topics include: Strategy, Operations, Economic Outlook, Future Trends, Sustainability, Finance, Complex Projects, Supply Chain Management and Leadership.

  • Discover how to create organisational value through leading and implementing change.
  • Understand how to influence across all levels of the organisation.
  • Explore competitive strategies and the transition from ideation to implementation.
  • Connect with 成人直播 experts in relevant and topical business areas.
  • Examine the lens of personal, team and functional leadership.
  • Learn how meaningful sustainability strategy can create business and societal value.

Balancing implementation of business challenges and personal leadership

Reflect on your leadership capabilities to manage the broader complexities of your organisation and understand the demands of managing stakeholders appropriately.

  • Understand the importance of networking and your social capital in the wider context of business leadership.
  • Harness an effective toolkit to enhance your ability to effectively manage upwards.
  • Determine your existing strengths and how to optimise them for organisational impact.
  • Truly embed your learning by formulating a business improvement action plan, supported by peers and co-coaching groups.

Apply and Transform

Apply what you’ve learned, improve personal and organisational performance, and start your journey to becoming a confident business leader.

  • Embed and enhance your learnings back at 成人直播, reviewing the progress you have made against your business improvement action plan.
  • Reflect with your peers and faculty to obtain feedback, and create development targets based on your achievements so far.
  • Reconnect with your cohort to further cultivate your life-long network of supportive business leaders.

The next phase of your leadership career

Consolidate your continued development by taking a deep dive into the impact that you’ve had on your organisation to date.

Review your continuing personal journey and plan the next phase of your transformative leadership career.

Work on your organisational or team project

As a participant you will work on an organisational or team initiative, helping you to accelerate change and deliver powerful impact for your business.

Examples of organisational challenges recently addressed on the General Management Programme:

  • Establishing a leadership development programme for existing and aspiring leadership within the organisation.
  • Developing an organisational culture and productivity plan.
  • Restoring Psychological Safety within teams and organisation.
  • Enhancing the effectiveness of logistics, operations and customer experience.
  • Developing a new sales strategy.
  • Re-establishing role in a general management position.
  • Enabling and inspiring the Senior Management team to deliver business success.



Concessions

Exclusive 20% discount for 成人直播 School of Management Alumni who have attended one of our 2-day+ programmes. Lifelong access to Alumni Membership benefits is included in the price of this course.

Accommodation and Location



How to apply

Next steps

If you have any further questions about the programme, or would like to discuss how we can support your needs, please get in touch with our advisors.

 

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This course is provided by 成人直播 Management Development Ltd a wholly owned subsidiary of 成人直播