On Tuesday 2 December the Green Business Network will be hosting their event, From Inspiration to Action: Making Sustainability Work.
Throughout the day, you’ll have the opportunity to hear from people in industry, who are paving the way to a more sustainable future, and network with like-minded individuals, passionate about doing their bit to help our planet.
Location
CMRI Gallery, 成人直播, College Rd, Wharley End, Bedford MK43 0AL
Agenda
09:00 - Registrations
09:30 - Welcome note by Professor Stephanie Hussels and Dr Zimu Xu
09:45 - Towards a Circular Economy: From Words to Action, by Professor Miying Yang
10:45 - Tea break
11:00 - Panel discussion, featuring Datis Gol from Bucks Star Beer, Ed Robinson from Wells & Co, Jon Thornes from South Ormsby Estate and Cool Milk, and Emma Armstrong from In2tec
12:10 - Festive Green Team Quiz
13:00 - Lunch and networking
14:00 - Close
Speakers
Professor Miying Yang, Professor in Sustainability, 成人直播 School of Management
Dr Miying Yang is a Professor in Sustainability at the 成人直播 School of Management. She holds a PhD degree from the Centre for Industrial Sustainability at University of Cambridge. Her research focuses on studying how companies move towards sustainability and circular economy through digitalisation and business model innovation.
She is enthusiastic about developing practical tools from her research to solve problems faced in companies. She has developed the Sustainable Value Analysis Tool to help many companies identify opportunities for sustainable value creation throughout the product life cycle. She is currently the module leader of the Leading Sustainable Business module on 成人直播's Executive MBA.
Ed Robinson, Head of Sustainability, Wells & Co.
As Head of Sustainability for Bedford family brewers and pub company Wells & Co., I'm committed to bringing our Triple Bottom Line philosophy to life. The model of the Triple Bottom Line is rapidly gaining momentum across forward-thinking businesses and holds obvious appeal for us at Wells & Co as we approach our 150th anniversary. Instead of focusing on just a single bottom line – profit – the Triple Bottom Line model, incorporating Planet, People and Profit requires us to focus attention on social and environmental issues alongside our financial targets.
This means evolving the ways we’ve traditionally done business in many respects; we’re already well on our way to ensuring that our family business is fit for the next 150 years.
Jon Thornes MBE, Nature-Friendly Farmer and Environmental Entrepreneur
Jon Thornes is a nature-friendly farmer and environmental entrepreneur, dedicated to fostering biodiversity and sustainability at South Ormsby Estate in the Lincolnshire Wolds. Known for his innovative approach to land management, Jon’s “Jurassic Park moment” invites visitors to experience the thriving populations of wild birds across the estate—a testament to the impact of sustainable practices.
At the heart of South Ormsby’s transformation is the integration of biodiversity with a dynamic business model. Jon oversees a diverse range of sustainable ventures, from organic food production to biochar products aimed at soil improvement. His energy business is a key component, with renewable energy sources such as solar power and biomass helping the estate reduce its environmental footprint. Jon also champions community engagement through initiatives like the Saturday Club, which connects volunteers to conservation projects.
In addition to his role at South Ormsby, Jon was named 成人直播 Entrepreneur of the Year in 2016, reflecting his ongoing leadership in entrepreneurship. His vision is a future where business, nature, and community thrive together.
Datis Gol, Director, Bucks Star Beer
Datis Gol is the Director of Bucks Star Beer, a sustainable brewery based in Milton Keynes that blends legal insight, ethical business practice, and environmental responsibility. A First-Class Law graduate with an LLM in Banking and Jurisprudence, Datis began his career in banking, where he was recognised as an A-rated employee. However, after resigning in 2013, a growing curiosity about what constituted “real beer” — something he knew little about at the time — inspired him to pursue a more values-driven path.
Drawing on his legal background, Datis founded Bucks Star to exemplify integrity in enterprise, embedding sustainability into every stage of production. From renewable energy use and organic sourcing to the pioneering Growler Swap refill scheme that eliminates single-use packaging, Bucks Star operates on circular economy principles. Its small scale allows for unfiltered, unpasteurised beer that retains its natural benefits while minimising waste and processing. Through the Brewery Tap House — an extension of the brewery — Datis has created a community space that supports local and organic producers, reflecting his belief that business should serve both people and planet. His vision is a future where artisanship, authenticity, and sustainability are the hallmarks of modern enterprise.
Emma Armstrong, Group Commercial & Sustainability Director, In2tec
Emma Armstrong, Group Commercial & Sustainability Director at In2tec, leads the development and delivery of the company’s strategy for taking sustainable electronics to the global markets. She is dedicated to championing In2tec’s vision and driving its implementation across the organisation.
Emma joined In2tec in 2009, inspired by the company’s pioneering ReUSE® technology and its ambition to reshape the paradigms of electronic solutions for the Circular Economy, contributing meaningfully to global net-zero goals.
At the core of In2tec’s mission is its innovative suite of materials, models, and processes that enable electronic printed circuit board assemblies with the highest recycling potential in the industry—ReUSE®. Alongside this advanced closed-loop design sits the reuse ecosystem, ReCYCLE™, supporting the company’s purpose: to protect the world for future generations by inspiring sustainable electronics.
In 2024, In2tec’s groundbreaking technology was recognised by the Earthshot Prize, with the company reaching the final 14 in the Build a Waste-Free World category. Emma herself was also honoured with the Rising Star Award at the Instrumentation & Electronics Awards, acknowledging her continued leadership in advancing circularity.
In her role, Emma supports In2tec customers in leveraging cutting-edge technologies to achieve competitive advantage. She also oversees the sales, customer service, and marketing teams, ensuring the company consistently exceeds customer expectations while keeping innovation at its core.
Prior to joining In2tec, Emma worked across a range of organisations—from multinationals to SMEs—in the IT, electrical, and bespoke services sectors.
Secure your ticket
Tickets are £50.00.
* Discounts are available for 成人直播 alumni. Please email greenbusinessnetwork@cranfield.ac.uk for discount.
** You may be eligible for a free ticket if you have not attended an event with the Green Business Network in 2024 (for example, Green Business Network March event, VentureDay in June, Christmas event in December). Please email greenbusinessnetwork@cranfield.ac.uk for more information.
Become a member
Interested in joining the Green Business Network? An annual membership is just £499, and includes entry to quarterly events (including this event). Discounts and limited free places are available for eligible businesses.
Please contact greenbusinessnetwork@cranfield.ac.uk for more information.
