Location: CMRI Gallery (Building 38), 成人直播, College Rd, Wharley End, Bedford MK43 0AY / Online

The two-day workshop will bring together scholars and practitioners to explore the emerging field of regenerative business. The workshop will support knowledge exchange, identify future research directions, and build a collaborative community around regenerative business.

With seven of the nine planetary boundaries now exceeding safe operating spaces, the risk of irreversible environmental changes is rapidly increasing.

It is no longer sufficient for companies to be sustainable. There is urgent need for businesses to move beyond sustainability towards regenerative models that actively enhance the health of the natural and social systems.

The workshop will explore the following themes:

Theme 1: Why Regenerative Business? Why now?
Theme 2: How might Regenerative Business happen?
Theme 3: Co-creating Regenerative futures

Agenda

Time Session
Day 1 Morning Session (Hybrid)
Teams Link:
Meeting ID: 357 350 360 329 126
Passcode: R4NK2uc3
10:00–10:30 Arrival and Networking (Refreshments)
10:30–10:45 Welcome and Introduction Prof. Miying Yang (成人直播)
10:45–11:05 Opening Speech: Why Regenerative Business? Why Now? Prof. John Elkington, Volans, Visiting Professor, 成人直播
11:05-11:40 Keynote Speech: Regenerative Manufacturing Prof. Steve Evans (University of Cambridge)
11:40-12:00 A Compass for Just and Regenerative Business James Mokshartha Payne, Director, Forum for the Future
12:00-12:30 Panel Discussion (Q&A)
12:30–12:35 Exhibition Introduction: Nature's Playbook Dr Emma Fromberg, King's College London
12:35–13:30 Lunch Break & Networking
Day 1 Afternoon Session (In Person)
13:30–14:45 Group Work 1: Exploring the Relationship Between Sustainability and Regeneration Prof. Miying Yang (成人直播)
14:45–15:00 Coffee Break and Networking
15:00–16:15 Group Work 2: (Re)framing for Regenerative Transformations Prof. Luisa D. Huatuco (University of York) and Dr Susan Evans (Hong Kong Polytechnic University)
16:15–16:30 Reflection and Wrap-Up
16:30–17:30 Sustainability Campus Tour Gareth Ellis, Head of Energy & Environment, 成人直播
Time Session
Day 2 Morning Session (Hybrid)
Teams Link:
Meeting ID: 353 056 745 114 026
Passcode: 4x6GM9wX
09:00–10:00 Pre-Morning Session
10:00–10:30 Arrival and Networking (Refreshments)
10:30–10:40 Welcome and Introduction
10:40–11:05 Keynote Speech: How to Create a Regenerative Business: Future-Fit Methodology Martin Rich, Co-founder and CEO, Future-Fit Foundation
11:05-11:25 What Does Doughnut Economics Mean in Practice for Business? Pins Brown, Business & Enterprise Lead, Doughnut Economics Action Lab (DEAL)
11:25-11:45

New Economy for Scaling Regenerative Businesses Ben Kellard (Cambridge Institute for Sustainability Leadership
and Centre for the Understanding of Sustainable Prosperity)

11:45-12:05 Regenerative Business Models Prof. Miying Yang (成人直播)
12:05-12:30 Panel Discussion (Q&A)
12:30–13:30 Lunch Break & Networking
Day 2 Afternoon Session
13:30-13:50 Applying Regenerative Manufacturing in Airbus Matthew Roberts (Student Group Work), University of York
Peter Lunt, Industrial Eco Designer, Airbus
Professor Peter Ball, University of York
13:50-14:10 Regenerative Manufacturing: Towards Conceptual Clarity Prof. Minna Lammi, Anglia Ruskin University
Dr Mélanie Despeisse, Chalmers University of Technology
14:10-14:40 Panel Discussion (Q&A)
14:40–14:50 Coffee Break and Networking
14:50–16:30 Group Work 3: Research Agenda Design Prof. Miying Yang and Prof. Steve Evans
16:30–16:45 Reflection and Wrap-Up: Key Messages and Next Steps

Speakers

John ElkingtonProfessor John Elkington

John is Co-Founder & Chief Pollinator at Volans, and is one of the founders of the global sustainability movement, an experienced advisor to business, and a highly regarded keynote speaker and contributor, from conferences to advisory boards. John has written and co-authored 20 books, including the Cannibals with Forks in which he coined the term Triple Bottom line. In 2009, a CSR International survey of the Top 100 CSR leaders placed John fourth.

Professor Steve EvansProfessor Steve Evans

Steve is Director of Research in Industrial Sustainability at University of Cambridge. He leads research that seeks to deliver knowledge concerning sustainable change at scale, including programmes in sustainable digitalisation, sustainable business model innovation, system transformation, the limits of efficiency and sustainable policy making in developing countries. He has over 30 years of academic experience which includes working collaboratively with leading industrial and academic institutions from around the globe. He has been Specialist Adviser to the House of Lords Science and Technology Committee and is a serial clean-tech start-up founder.

James PayneJames Payne

James is a leading business sustainability practitioner, with a particular interest in how business can be a force for both social justice and regeneration. As lead author of ‘A Compass for Just and Regenerative Business' he has been at the forefront of highlighting more effective ways for business leaders to think and act given the ever greater volatility and disruption in their operating contexts. In his current role at sustainability non-profit, Forum for the Future, he leads their work engaging executive teams on the visionary leadership called for from them this decade, at this critical inflection point for our civilisation. He has led sustainability strategy development for businesses as diverse as Diageo, Target and Eicher Motors. His career spans over two decades in industry, consultancy and NGO roles.

Martin RichMartin Rich

Martin is a sustainability and impact specialist with nearly 30 years’ experience in both mainstream and social investment. Following a successful career in international finance working for UBS, JPMorgan, HSBC and Social Finance Ltd, he co-founded Future-Fit Foundation with a vision to create a truly sustainable future for all. He now works on the cutting-edge of regenerative business and new economic thinking, helping companies and financial institutions of all sizes address the radical transformation that the future demands of their business models.

Martin is a non-executive director and advisory committee member for a range of organisations, including Foresight Group, North Star Transition and CERSIA CIC. He is also formerly the Senior Independent Director of the UK Government’s Access Foundation and a member of the Asset Allocation Working Group for the G7 Social Investment Task Force.

Martin holds Master’s degrees with First and Distinction in Engineering from Queens’ College, Cambridge University.

Ben KellardBen Kellard

Ben is a Fellow at the Cambridge Institute for Sustainability Leadership & Centre for Understanding Sustainable Prosperity

He educates and advises senior business leaders on how to align their purpose and strategy with the transition to a sustainable economy. His clients include boards and executive teams of large multi-national companies in a range of industries from food to construction and consumer goods.

He was on the steering committee for the first national standard for a sustainable purpose-driven organisation, that is now becoming an international standard.

He is currently working independently with global thought leaders and representatives of business, finance and government to co-create a narrative for a new economy that serves people and the planet. This is intended to help leaders to see the urgent need to transform the economy and find their place in it.

He draws on over twenty years of experience as an organisational development consultant, eleven of which were with the international not-for-profit Forum for the Future.

Professor Miying Yang

Miying is a Professor of Sustainability at 成人直播. She holds a PhD degree from the Centre for Industrial Sustainability at University of Cambridge. Her research focuses on how to make manufacturing more sustainable and regenerative through digital technologies and business model innovation. Miying has received grants from EPSRC, ESRC, STFC, Royal Society and EU COST, and has published paper in leading journals, including Nature Reviews Clean Technology. She developed a Sustainable Value Analysis Tool to help over 100 firms identify their sustainable value opportunities.

Luisa Huaccho HuatucoLuisa Huaccho Huatuco

Luisa is Professor of Operations Management at the University of York, UK, where she leads the research cluster on: "Climate resilience and green transition in global value creation". Her research interests include sustainable supply chains, management of disruptions to distribution/logistics, high value manufacturing and complexity in the supply chain. She has published extensively and obtained grants from UK and European funders. Her research work has been carried out with industrial collaborators, including: B&K, Kingkraft, Eminox, Union Industries, Clariant UK plc, Sulzer Pumps, ALPLA and Graphic plc.

Minna LammiProfessor Minna Lammi

Minna is Professor of Sustainability at Anglia Ruskin University, where her work focuses on how businesses and societies can move beyond sustainability toward truly regenerative practices. Her expertise spans circular economy, regenerative and sustainable business models, consumer acceptance, and systemic transition processes. Professor Lammi has worked at the forefront of circular economy research, exploring how value can be created while restoring social and ecological systems. She is particularly interested in how businesses, policymakers, and citizens can co create change, and frequently uses participatory and deliberative approaches in her research and engagement activities. Holding the title of Docent in Political Science (University of Helsinki) and Communication Studies (University of Vaasa), she brings a strong systems and governance perspective to regenerative business discussions.

Pins Brown

Pins leads Doughnut Economics Action Lab (DEAL)’s work on business and enterprise. Her career has focussed on responsible business, with 25 years of practical experience connecting ambition with design-to-action from organisational governance to supply chains. She has worked to define and implement activity benefitting people, other animals, and the planet we rely on, seeking to transform often invisible issues and structures.

Her leadership roles have included Human Rights Director at Natura &Co and Responsible Procurement Head at The Body Shop, driving impact across mainstream and fair trade operations and supply chains. She has also worked at the Ethical Trading Initiative and Anti-Slavery International.

Pins chairs the UK-based Food Network for Ethical Trade (FNET), is a Circular Economy Institute member and a Deep Time Walk guide. She has studied Regenerative Economics at Schumacher College and previously International Law, Development & Diplomacy and French & Italian. Her working approach is rooted in commitment to family, community, feminism and listening skills and typically accompanied by poems, care, and cake.

Peter Lunt

Peteris Industrial Eco Design Expert at Airbus, based at the Airbus wing manufacturing plant in Broughton, North Wales. In his role, Peteris is responsible for supporting manufacturing engineers across the company, helping them to design the industrial systems which build Airbus aircraft in a way which supports Airbus' challenging environmental ambitions.Peterhas 20 years experience in aerospace manufacturing, and more than 15 years experience helping Airbus to reduce the environmental impact of its manufacturing operations.

Mélanie Despeisse

Mélanie Despeisse is an Associate Professor in Sustainable Digitalized Production at the department of Mechanical Engineering, Chalmers University of Technology. She is the co-founder of the Swedish Circular Economy Network (SCEN) and profile co-lead for “Material and Circular Economy” within Chalmers Land thematic area. Together with Dr Federica Acerbi, she also co-leads the Special Interest Group on “Eco-efficient and Circular Industrial System” for the International Federation for Information Processing Working Group 5.7 on Advances in Production Management Systems (IFIP WG5.7). Her research aims to integrate sustainability principles (such as eco-efficiency and circularity) in industrial practices by developing tools and methods for environmental performance management in manufacturing operations.

Dr Susan Evans

Susan is a lecturer in innovative business design at the Hong Kong Polytechnic University School of Design, where she specialises in a systemic design approach to regenerative transformation, inspiring next-generation designers to reimagine humanity’s relationship with nature for sustainability outcomes.

Susan’s research interests focus on fostering systemic co-design approaches that integrate social, economic, natural, environmental, and political factors to support collaborative decision-making and promote regeneration for the well-being of people and the natural environment.  With over 25 years of experience in the design and creative industries, Susan has held leadership roles at top multinational companies across the USA, China, and the UK, with extensive expertise in practice, strategy, and business development.

She is an accomplished author, has served as lead curator for significant events, and has extensive board experience and is currently an associate board member of the CoDesign International Journal.

Matthew Roberts, Harry Armitstead, Thomas Puffett, Umair Mohamed, Roan Minty

We are final-year students of BSc Business and management in University of York. We will present our group project, conducted in partnership with Airbus, investigating what regenerative manufacturing could look like in the context of aerospace production, with a focus on practical, evidence-based recommendations grounded in stakeholder insight and cross-sector research.

Attendance options

  • Day 1: online only (10:30-12:30, 30 June)
  • Day 2: online only (10:30-12:30, 1 July)
  • Both mornings online
  • Day 1: in-person only (10:30-16:30, 30 June)
  • Day 2: in-person only (10:30-16:30, 1 July)
  • Both days in-person

Note: if you attend both days, in-person, you will be eligible to apply for EU COST travel funding, available for up to 25 participants.

Registration deadlines

Registration for in-person ends on 15 June 2026
Registration for online only ends on 26 June 2026

Apply for EU Cost Funding

Participants attending both days in person may be considered for EU COST travel funding (up to 25 participants), subject to eligibility and available budget.

Application requirements

Applicants (excluding invited speakers/facilitators) who wish to attend the workshop in person are requested to submit the following to Miying Yang (Miying.Yang@cranfield.ac.uk) by 29 May:

(1) A short application addressing the following questions:

  • What motivates you to attend the workshop in person?
  • Please briefly describe your relevant expertise, experience, or research interests related to regenerative business and/or related fields.
  • How do you hope to contribute to the workshop? What perspectives, experiences, or ideas would you like to share, and what do you hope to learn from others?

(2) CV

Selection criteria

Due to limited capacity, in-person participation will be selected based on:

  • The relevance of applicants’ interests, expertise, or experience to regenerative business, sustainability assessment, circular economy, sustainable production, business model innovation, and related fields;
  • The potential contribution of applicants to workshop discussions, including the perspectives, experiences, methods, or case studies they can share;
  • The applicant’s motivation to participate in person and engage actively throughout the workshop;
  • The aim of creating a diverse, interdisciplinary, and collaborative group of participants, including diversity in career stage, discipline, sector, institution, and geographical background;
  • Eligibility for COST support, where travel funding is requested.

The application will be assessed by the COST Action 23157 panel, and the successful candidates will be invited by the Grand Holder Manager.

Important dates

Application deadline: 29 May 2026
Notification of selection: 4 June 2026

Accommodation

On-site accommodation is available at either 成人直播 Management Development Centre: cmdcreservations@cranfield.ac.uk or Mitchell Hall: mhsales@cranfield.ac.uk.

Photography

We may take photographs and/or videos at the physical event, which may be used in general promotional material recording or relating to the event, including use with websites, emails, social media and tangible literature. If you have any concerns relating to this, please contact the events coordinator Ms Mel King (mel.king@cranfield.ac.uk) at the event.

Acknowledgement

The event is supported by COST Action CA23157 - European Network for Multiple View Life Cycle Sustainability Assessment (MultiViewLCSA), funded by COST (European Cooperation in Science and Technology).